Top Drawing & Coloring Apps in Brazil: Q2 2025 Performance

In the second quarter of 2025, the drawing and coloring category in Brazil on a unified platform saw interesting trends across the top applications. Here's a closer look at their performance:

Color Pop AI - Coloring Book by MWM showed a stable weekly revenue trend, peaking at around $5K in April, before experiencing a slight decline. Downloads spiked mid-April at approximately 36K, followed by a gradual decline, stabilizing in late June at around 10.6K. Active users peaked at 125K in early June but saw a decrease towards the end of the quarter.

Color by Number：Coloring Games from Wildlife Studios maintained a steady weekly revenue, hovering around $4K. Downloads showed a late-quarter increase, reaching over 28K by the end of June. Active users were at their lowest in late May but surged to 82K by the quarter's end.

Adult Coloring Book - Pigment by Pixite Inc. experienced a consistent weekly revenue around $1.3K. Downloads remained relatively stable, with a slight peak in mid-April at about 4.1K. Active users showed minor fluctuations, peaking at 3.3K in late April.

Coloring Games for Kids 2-6! from IDZ Digital saw a moderate revenue trend, peaking at $1.5K in late June. Downloads remained consistent, with a slight increase towards the end of the quarter. Active users were stable, maintaining around 21K throughout the quarter.

Colorfy: Coloring Book Games, also from Wildlife Studios, experienced a decline in weekly revenue to below $1K by the end of June. Downloads spiked significantly in late June, reaching over 52K. Active users fluctuated, peaking at nearly 99K in early June before dropping again.

These insights provide an overview of the dynamic trends in the Brazilian market for drawing and coloring apps in Q2 2025. For more detailed analytics, visit Sensor Tower.